Creative Arts & Multimedia

Social Media Marketing & Digital Engagement (CSMMP)

“Master the Skills to Communicate, Engage, and Earn Online”

Course Description

This professional course equips learners with practical skills and the right mindset to use social media effectively for branding, marketing, community engagement, and income generation.

Participants will learn how to:

• Plan and create engaging content
• Grow audiences organically and through paid ads
• Measure performance and optimize campaigns
• Monetize social media platforms ethically and sustainably

The course also emphasizes discipline, ethics, and professional conduct, making it suitable for entrepreneurs, marketers, freelancers, and anyone who wants to build a digital career.

Main Objectives

By the end of the course, participants will be able to:

✅ Understand how social media works and its impact on businesses and society.
✅ Develop professional discipline, ethical standards, and consistency for digital success.
✅ Identify target audiences and research their needs effectively.
✅ Create and plan high-quality, engaging content for multiple platforms.
✅ Grow a loyal community through organic engagement tactics.
✅ Run effective paid campaigns on Facebook, Instagram, YouTube, LinkedIn, and Twitter.
✅ Track and analyze performance data to improve results.
✅ Earn income through brand partnerships, affiliate marketing, and digital product sales.